SOHAMINDIA's Expertise
National HIV/AIDS Awareness Campaigns
Members of the SOHAMINDIA team have been part of the National AIDS Control Organisation (NACO) in conceiving, planning, and running the Red Ribbon Express train across the country. It was a mass media campaign involving 10 central ministries, international donors and development partners, and IEC collaborators to raise awareness about HIV/AIDS across the country. The team has pan-India exposure in terms of field planning, arranging, collaborating,
and executing the project.
Members of SOHAMINDIA have experience in conceiving, planning, and executing folk media, mid-media, and mass media campaigns around HIV/AIDS through the National Song and Drama Division and Directorate of Advertising and Visual Publicity (DAVP) programs across the country.






































































